ThinkTell. Thought through well told
A strategic marketing, content and communications consultancy.
The thinking behind the work
ThinkTell brings a consultant's way of thinking to marketing, content and communications. We help leadership teams decide what to say, to whom and why, and then make it happen.
Our Ethos
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Understand first.
We question the brief and test the assumptions behind it, so the work answers the real business problem.
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Strategy through execution.
One team takes the work from strategy through content, campaigns and reporting, so the idea that was agreed is the idea that reaches the audience.
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Take ownership.
We treat the challenge as ours. We flag problems early, propose the next step without being asked and hold ourselves to the result.
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Measure what matters.
We judge the work by what it changed for the business, and let that evidence shape what comes next.
What We Do
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Marketing & Digital Strategy
Define where the organization needs to go and how to get there: who to reach, what to say, where, and how success is measured.
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Integrated Marketing Campaigns
Plan and run campaigns around one central idea, carried consistently across every channel from concept to final report.
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Content Strategy & Development
Decide what the organization should say, then produce it, from articles and thought leadership to social posts and video.
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Executive Digital Presence
Build the public profile of senior leaders on LinkedIn and beyond, with content written in their voice.
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Social Media Management
Run social channels day to day, from content calendars and publishing to community management and reporting.
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Media Planning & Buying
Plan and buy paid media, putting budget where the audience is and shifting spend to what performs.
Areas of Expertise
- Government & Public Sector
- B2B & Corporate
- Energy & Infrastructure
- Destinations & Tourism
- Health
- Consumer Brands
Louay Houri
Founder & CEO, ThinkTell
ThinkTell was founded by Louay Houri, a senior marketing and communications leader with more than 15 years of experience across the Middle East and international markets.
His career spans integrated marketing, content, digital and communications, working with organizations including Masdar, COP28, Emirates Nuclear Energy Company, Airbus, Johnson & Johnson, DP World, Abu Dhabi Fund for Development, Abu Dhabi Sustainability Week, UPS, Future Health Initiative and MSD.
Prior to founding ThinkTell, Louay held senior leadership roles at Four Agency Worldwide, leading the agency's clients globally across MENA and the UK and advising senior leaders on strategy, communications and executive positioning.
Have something worth thinking through?
Let's talk.